Mission
idéa's mission is to simplify the complexities of sports business and help organizations, federations, commercial entities, and C-suite executives thrive. With over 28 years of experience and a deep understanding of the sports industry, I offer personalized, professional advisory & consultancy services to help navigate challenges and unlock opportunities.
idéa is specialized in strategic planning, marketing, commercial development, communication, hospitality, guest experience, tournament operations, and venue capitalization.
As idéa I will work alongside with you, providing tailored, cost-efficient solutions that drive growth, operational efficiency, and long-term success.
About
With over 28 years of experience in the global sports industry, I am specialize in strategic event and business development, commercial, operations, and hospitality management.
I’ve worked with prestigious organizations such as FIFA, UEFA, IOC, and F1, leading contract negotiations, multi-sport event management concepts, and global stakeholder agreements.
My expertise extends tournament planning, hospitality and guest experience, where I focus on creating exceptional, tailored experiences that enhance events and maximize satisfaction.
Having worked across the Middle East, Europe, Africa, and America's, I bring a unique understanding of international markets and a proven ability to innovate and deliver results.
I am passionate about fostering strategic partnerships, driving operational efficiency, and ensuring excellence in every aspect of project and event execution.
Services
Why work with me?
Working with me and idéa Consulting means having a trusted partner who simplifies complex challenges and connects the dots for you. With over 28 years of experience in the sports industry, idéa offers a straightforward, cost-efficient approach to help sports organizations, federations, and commercial entities achieve their goals. I’m not here to replace an agency, but to work alongside you to create practical, results-driven strategies that make your business more efficient and impactful. Let’s make things simpler, together.
Strategic Planning
idéa develops strategic plans that drive long-term growth, enhance operational efficiency, and capitalize on emerging opportunities. My approach includes:
- Crafting mission and vision statements that align with your organization's values and goals, creating a clear roadmap for success
- Defining core business values to ensure consistent decision-making and alignment across all stakeholders
- Designing innovative strategies that leverage industry trends to maximize sponsorship, hospitality, and event revenue
- Developing actionable plans to drive sustainable growth and operational excellence, ensuring cost-efficiency and high impact
- Creating tailored roadmaps for executing projects in the sports ecosystem, focusing on measurable outcomes and success tracking
Marketing & Brand
Strategy
idéa builds comprehensive marketing strategies designed to drive growth, enhance brand visibility, and optimize fan engagement. Services include:
- Marketing Plans: Crafting detailed, integrated marketing and brand strategies that combine traditional and digital channels to maximize reach and ROI.
- Digital Marketing: Leveraging social media, influencer partnerships, content marketing, and digital campaigns to engage fans and increase brand awareness.
- Market Research & Insights: Conducting deep market research and competitive analysis to uncover trends, audience insights, and growth opportunities.
- CRM & Personalization: Developing targeted CRM strategies using AI-driven insights and automation to enhance customer engagement, loyalty, and retention.
Communications Advisory
idéa is committed to deliver strategic communication services that effectively engage and inform key stakeholders across both online and traditional channels. Our services include:
- Stakeholder Communication: Developing regular, impactful communication strategies to engage key business stakeholders via email, social media, and traditional platforms.
- Public Relations & Public Affairs: Managing and enhancing brand reputation through PR campaigns, media relations, and public affairs strategies.
- Integrated Communication Plans: Crafting comprehensive communication strategies that align with your project’s mission and goals, ensuring consistency across all platforms.
- AI-Driven Personalization: Leveraging AI for optimized targeting, personalized messaging, and enhanced audience engagement to maximize impact.
Commercial Development
idéa can tailore commercial strategies to drive revenue growth and unlock new business opportunities. Services include:
- Sponsorship Strategy: Developing targeted sponsorship strategies to maximize brand partnerships and monetization opportunities.
- Ticketing Strategy: Creating optimized ticketing models to increase sales and enhance the fan experience.
- Revenue Diversification: Identifying and exploring new revenue streams, such as partnerships, licensing deals, and merchandise sales.
- Digital Monetization: Implementing strategies to capitalize on digital platforms, including content monetization and fan engagement.
- Business Development: Identifying and securing new business opportunities and market expansions to support long-term revenue goals.
Contact
Nikolaos Barbas
Widenmayerstrasse 8
80538 Munich - Germany
Telefon: +49 171 5260597
E-Mail: nb@idea-con.de
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